Who We Are

It all started in a Mississippi State classroom in 2015, when Mississippi State students Anna Barker and Hagan Walker patented a liquid-activated circuit, bringing Glo Cubes, a safer, smarter, glowing drink cube, to life. Then things got magical.

A mom spotted a Glo Cube at a restaurant and had an idea: her son dreaded bathtime, so what if she dropped one in the tub? It worked like a charm; his fear melted away, and bathtime became the best part of his day.

When she shared her story, we realized something bigger: millions of families were probably facing the same battle. That unexpected discovery became the inspiration for Glo Pals, and a reminder for the entire company: the best ideas can come from anywhere.

Today, that little spark has grown into a global family of brands, with more than 10 million products sold across 60 countries. Along the way, we’ve earned a few nice shoutouts from Good Housekeeping, New York Magazine, Fast Company, and plenty of others.

5

Five brands, one family: Glo Pals, Glo Cubes, Light-Up Library, MEAVIA + Glo Fulfillment. All designed, engineered + built in-house.

40+

Invented here, protected everywhere. The technology, characters + brands behind the joy are protected by more than 40 patents and trademarks around the world.

60+

Glo products bring joy to families in more than 60 countries, all from our headquarters in Starkville, Mississippi.

10M+

We've sold more than 10 million units worldwide across our family of brands. Every one of them made to spark a little more joy at bath time, story time + playtime.

How We Build Brands That Last

We Start With Something Worth Loving.

A great brand starts with a great product. We obsess over the details, make things people genuinely want, and believe there should be a little something special at the heart of everything we create.

We Give It Some Personality.

A good product is only part of the story. We give our brands their own look, voice, and point of view, because nobody remembers a brand that feels like everyone else.

We Give People a Reason to Stick Around.

The best brands become part of people’s lives. We listen, learn, evolve, and keep finding new ways to stay interesting, stay relevant, and give people something to come back for.